Achieving Organisational Goals with Customised Corporate Presentation Skills Training

Can you envisage a highly effective and efficient workforce where leaders inspire, managers motivate and every team member is unified in their objective to deliver against your company’s mission, business goals and organisational success? In contrast, is your L&D budget under more pressure than ever and allocating funds to so-called soft skills is increasingly difficult because you need to evidence a significant ROI for every dollar spent? Well, we can assure you that you’re not alone.

Many of the conversations we have with L&D professionals centre around how to allocate funds in order to achieve organisational growth. And this isn’t surprising when you look at the results from a recent LinkedIn survey among L&D professionals. The top 5 focus areas are highlighted below.

We’d argue that investing in corporate communication and presentation skills training addresses all five of these goals. Leaders, managers and employees who can confidently and persuasively communicate will help to boost client and stakeholder relationships, significantly increase the company’s success and reputation, improve job satisfaction and contribute to staff retention.

Conversely, a culture of poor or mis-communication is cited as a major contributor to employee dissatisfaction, increased stress levels and reduced trust in leaders and the team. According to a recent report by Forbes, over 40% of employees feel affected by poor communication. This figure rises to 54% for remote and hybrid workers.

From improved communication skills to mastering the art of persuasion, the benefits of developing these skills in your workforce are endless.

Why Customised Communication and Presentation Skills Training is more Effective

Customised workshops that focus on your organisation’s specific business goals and corporate values can have a significant and immediate impact on day-to-day productivity and efficiency.

The benefits of tailored communication and presentation skills training include:

• Employees develop the skills, tools and techniques that will enable them to communicate their ideas more clearly and concisely across your different business settings and meet the needs of your different stakeholders, both internally and externally.
• Presentations become more compelling, persuasive and engaging and take significantly less time to prepare.
• Pitch to win statistics can increase dramatically.
• Employees are equipped with the skills required for career advancement.
• Improved quality and productivity in internal meetings and across all team communications.
• Strengthening of client and stakeholder relationships.
• Positive impact on company culture and employee satisfaction.

Benefits of Customised Presentation Workshops for Large Companies

For companies with a large workforce, the benefits of tailored presentation skills training can be substantial. Customised training is designed to meet the specific requirements of different departments and roles, focusing on the unique needs of each group. This approach ensures every element of the learning experience is 100% relevant and therefore engaging for each participant, whether the goal is to improve pitching outcomes, prepare leaders to present at industry conferences, enhance people’s ability to engage and influence different audiences, or elevate employee confidence.

By accurately tailoring the training to suit the experience level and objectives of each group, large companies can maximise the effectiveness of these workshops.

Key Features of our Customised Presentation Workshops

Did you know that our range of in-person group training programs can be customised to your company’s specific needs at no extra cost?

Our programs are specifically designed to help business executives – from leaders to graduates – to communicate authentically and deliver powerful, clear messages that will influence, persuade and inspire your key stakeholders, teams and potential clients.

We use proven techniques to transform the way participants structure, build and deliver targeted business presentations that are based on ‘real-life’ and ‘real-time’ company goals and opportunities.

Using our proprietary Presentation Mapper™ tool, participants are guided and coached through a proven 4-step process that addresses audience needs and expectations, as well as communication style preferences. In addition we coach participants on how to use compelling storytelling techniques to humanise their presentations and bring their narrative to life. And of course, we teach them the skills they need to present confidently and to engage with any size of audience, whether they be in-person, or online.

But group training doesn’t mean a one-size-fits-all approach! At SecondNature we coach each individual so that they develop their own unique and authentic presentation style, and this includes expert personalised feedback, advice, guidance and mentoring from highly qualified, commercially experienced coaches. Our personality-centric methodology ensures each person develops powerful presenting skills that feel natural for them. Not only does this mean they retain their authenticity as presenters, but it also means their new skills are retained – hence driving Return-On-Training-Investment.

Not only that. We provide each participant with 90 days of coaching support after the workshop so that their newly acquired skills are practised regularly and so become second nature. Hence our name! Participants also receive regular skills refresher emails, in-depth blogs on specific areas of presenting, and access to our online Performance Support Centre to help ensure continuous improvement and drive life-long learning.

How we Align Workshops with Organisational Goals

We work with you in advance of the program development stage to fully understand your needs: our first task is to identify both the corporate and the individual outcomes you wish to see as a result of the training. We also take into consideration how your business differs from other businesses so that we can guarantee that the program is completely bespoke to your organisation. Finally, a short questionnaire completed by each participant helps us to ensure that the skills they acquire from the program can be immediately applied. Our ultimate aim is to ensure we help your people develop the skills to not only enhance their career success, but also to contribute to the ongoing success of your organisation.

Measuring the Impact of Customised Presentation Workshops

Soft skills (or what we call ‘professional skills’) have a reputation for being difficult to evaluate from a ROI perspective. So, what should you expect as a result of customised corporate presentation skills training? Below are examples of the results we receive:

Client feedback from a Global Commercial Real Estate Services firm
“We’ve seen and increased rate of conversion. During a three-year period working with SecondNature, our conversation rate increased from around 17% to an astounding 75%.”

Client feedback from an International Pharmaceutical company
“Very relevant. Forced us to deconstruct our message and offered new insights in to our presentations.”

Client feedback from a National Infrastructure firm
“Fantastic program with deliverables that can be used immediately.
Really great program built around specific tools and techniques that are easy to use and understand.”

Client feedback from a Global FMCG company
“Finally, presentation training that is practical and scalable across our organisation.”

Client feedback from a Global Asset Manager
“Minimised presentation preparation time; what previously took say four hours to assemble prior to the course now takes half an hour.”

Client feedback from a Tier One University
“I thought I knew everything there was to know about being an engaging presenter. SecondNature showed me how wrong I was then set about helping me fix it.”

One of the most beneficial performance outcomes from tailored workshops stems from greater efficiency of the work force though improved internal communications. Employees learn how to present ideas, updates, and outcomes in a way that is clear and understandable to their colleagues. This also leads to better collaboration and cohesion between teams.

Investing in customised presentation workshops demonstrates to your employees that you are committed to their personal development and improvement. This – combined with the fact your workforce feels better equipped to succeed in their role and tackle future responsibilities – is likely to have a positive impact on your overall company culture and employee satisfaction.

Offering professional development opportunities is also a powerful strategy for employee retention, as it establishes a clear link between learning, growth and loyalty.

So, upskilling your workforce not only brings benefits to each individual’s career but to the company as a whole.

How We Can Help

Here at SecondNature International, we are a boutique training and coaching consultancy that specialises in helping people in business become the presenter they want, and need, to be.

For nearly 20 years we have been known as the Business Presentation Skills Experts, training and coaching thousands of people in an A-Z of global blue-chip organisations – check out what they say about our programs.

Every training course is fully formed but it is also significantly tailored for your business – we maximise the tailoring for every program we run, to meet the exact needs of each client. We also personalise every program, individually, for every participant (even in group workshops).

If you want to see your employees make dramatic improvements by creating more logical and compelling business presentations and delivering them with more confidence, clarity and impact, so that in future they will be able to engage and motivate any audience, then why not get in touch.

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Written By Belinda Huckle

Co-Founder & Managing Director

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Belinda is the Co-Founder and Managing Director of SecondNature International. With a determination to drive a paradigm shift in the delivery of presentation skills training both In-Person and Online, she is a strong advocate of a more personal and sustainable presentation skills training methodology.

Belinda believes that people don’t have to change who they are to be the presenter they want to be. So she developed a coaching approach that harnesses people’s unique personality to build their own authentic presentation style and personal brand.

She has helped to transform the presentation skills of people around the world in an A-Z of organisations including Amazon, BBC, Brother, BT, CocaCola, DHL, EE, ESRI, IpsosMORI, Heineken, MARS Inc., Moody’s, Moonpig, Nationwide, Pfizer, Publicis Groupe, Roche, Savills, Triumph and Walmart – to name just a few.